This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from sincereonlinestore.com (the “Site”).
The Sincere Company Ltd. recognizes the importance of your privacy and maintaining the confidentiality of your personal information. This Privacy Policy applies to all products and services provided by us and sets out how we may collect, use and disclose your personal information. This Privacy Policy is governed by and observes the requirements of the Personal Data (Privacy) Ordinance (Cap. 486) (the "Ordinance").
- We have taken steps to ensure that we do not collect more information from you than is necessary for us to provide you with our services.
- We may ask you to provide personal information when you use our services. The data that we may ask you to supply includes name, telephone number, email address,mailing address. ("Personal Data")
- Please note that it is mandatory for you to provide certain categories of Personal Data. In the event that you do not provide any Personal Data marked as mandatory, we may not be able to provide you with our products or services.
- If you provide any personal data to us, you are deemed to have authorised us to collect, retain and use your personal information for the following purposes:
a. Verifying your eligibility to participate in our promotional events;
b. Providing you with customer service and responding to your queries;
c. Marketing our department stores and retail business promotions and services, including notifying you of special offers or new products and sending any advertising and/or promotional material to you regarding our promotions or services;
d. Performing research or statistical analysis to improve our products and services and for department stores and retail business marketing and promotional purposes; and
e. Making such disclosures as may be required for any of the above purposes or as required by law. - You further agree that we may disclose and transfer your Personal Data to third party services providers engaged by us to assist with providing you with our services (including sending department stores and retail business promotional materials, and customer service). These Third Party Service providers are under a duty of confidentiality to us and are only permitted to use your Personal Data in connection with the purposes specified at Point 4 above, and not for their own purposes (including direct marketing).
- We may share aggregate data that does not allow you to be identified with third parties for various purposes (including marketing and advertising any department stores and retail business materials), and may use this data to better understand your needs and to improve and adapt our products and services.
- Any personal information supplied by you will be retained by us and will be accessible by our employees and any Third Party Service Providers engaged by us, for or in relation to any of the purposes stated in Point 4 herein.
- We may transfer your Personal Data in connection with a merger, acquisition or sale of all or a substantial part of our business, with or to another company.
- You have the right of access to personal information held by us and to request correction of the information, terminate any promotional materials and membership through contacting the Customer Service Department.
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including but limited to credit card numbers ), email address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.
How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopline to power our online store--you can read more about how Shopify uses your Personal Information here: https://shopline.com/privacy. We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at cs@sincere.com.hk or by mail using the details provided below:
Sincere Online Store
[Re: Privacy Compliance Officer]
The Sincere Company Limited, 24/F, Jardine House, 1 Connaught Place, Central, Hong Kong
